Email marketing is an essential marketing component of any business in this day and age. Once you've chosen your target market, email marketing service or autoresponder, and email content, the next step is building your contact list with qualified leads. Here are 5 tips to help you build a large email marketing contact list for your business.
Offer something of value. Before someone dishes out their contact information, they need a valid reason to do so. Entice your website visitors to join your contact list by offering something they need or want such as an informative report or newsletter, a discount email list, or something else that would be useful and relevant to your target market. 2. Make it easy. Very few people will go out of their way to give out their contact information and sign up for an email marketing campaign.
To get those email addresses, you have to make the sign up process as easy as possible. Display the subscription form in a visible place on every page of your website to ensure it's seen by visitors without effort. Make sure the forms are simple and quick to use. 3. Don't be too nosy. In this era of over-abundant spam and scams, consumers are weary of giving out information to strangers. To ensure as many sign-ups as possible, it's important to limit the information that you request from your contacts.