Google's Human Evaluator Guidelines divide these categories into "Do", "Know", and "Go". Thinking about your content around these three areas can help fill your calendar with topics you know are in demand. The big question then is: how do you find out what questions users are asking about your particular industry? Fortunately, there are plenty of keyword analysis tools out there to help you predict what people want to know. One of the best resources you buy email list should take advantage of is Answer the Public. Answer the Public has become a go-to resource for SEO professionals and content creators; it is used by 138,000 monthly users in 200 countries.
The creators figured out how to leverage the auto-suggest results provided by Google and Bing to present an aggregated view of the questions, which in buy email list turn gives a clue to the motivations and emotions of the people behind the queries. For example, the infographic above shows the most searched questions regarding "cybersecurity" categorized by query type. In other words, the visualizations created by Answer the Public give you a huge amount of content ideas from a simple search term, which you can then bring to your editorial meeting and begin the process of planning and creating content that matches your audience's intent. -an essential weapon in any content strategist's arsenal. Finally, it's worth adding a caveat: to be truly optimized for search, you will need to involve your.
SEO partners in the ideation and optimization work. While these tools come in handy when you're in an ideation slump, there's a lot of technical and buy email list detailed work that goes on behind the scenes of SEO research to ensure a piece of content fits the bill perfectly. . And of course, your content should always relate to both your content strategy and your business, because there's no point in optimizing content around something you have no authority over. This will only make bots grumpy, and grumpy bots aren't good for anyone. For more stories like this, subscribe to the Content Standard newsletter . Subscribe to the Content Standard