iQIYI's paid membership has exceeded 100 million, allowing the industry to see a little light in the fog of the market. Will the membership market become text message service the decisive point to reverse the industry's status quo? All along, various industries have been attracting audiences in content development and technological innovation in order to seek audience recognition and gain market share.
Mango. The market ushered in another wave of climax. However, under the bright appearance, the major platforms have to face the reality text message service of huge losses, the cost of content output is getting higher and higher, and the fiscal revenue and expenditure have been unbalanced for a long time. Since 2015, iQIYI's net loss has increased from 2.5751 billion yuan to 9.1 billion yuan, of which content costs are 21.1 billion yuan; in the 2019 Q1 financial report, Sohu Video's net loss was 27 million US dollars, and the net loss in the same period last year was 48 million US dollars; Tencent and Youku also suffered losses.
The situation is dangerous and unusual. Only by actively exploring the "new continent" and reversing the current state of fiscal deficit are the focus of text message service attention of various video platforms. And iQIYI's paid membership has exceeded 100 million, allowing the industry to see a little light in the fog of the market. Will the membership market become the decisive point to reverse the status quo of the industry? Video membership war, you chase me 1.