Adopt a “liquid” content Faced with the personalization of information on the Internet, the risk for a brand that produces digital content is to see part of its communication evaporate or expand. On social networks, robots select your content which they make visible or not according to the profile of the audience. To break through the filter bubble, another kind of content must be produced, so that it slips through the cracks. You have to think of a dynamic storytelling. The idea is to create movement between filter bubbles.
By changing the creation process, you change the distribution process in a "liquid" marketing (which is held) horizontalized (which creates a link). How to pierce the fax list social media filter bubble for a brand? New strategies for your branded content In concrete terms, this means thinking about brand content (content marketing) as follows: Take an iterative approach . Rather than replicate, choose to repeat. This helps ensure that your content will reach your communities well, and even go beyond your own filter bubble to reach new people. This allows you to capitalize and optimize your content.
Create adaptable formats . The so-called “liquid” content supposes that it adapts to its container. It must be able to be distributed in a homogeneous way on the various supports and channels. Start a series . Serial content creates a date on your social networks. This allows you to initiate a link with your community which will testify to its expectation of your publications. For their part, the algorithms will make sure to make each of the episodes visible and you will have thus outwitted the robots.