Not doing enough research or not having access to high-quality data can lead to spending effort on keywords that appear to be popular but aren't actually driving traffic. There could be many reasons, either your data is outdated, you are not getting information about zero clicks, or you are not seeing recent trends or rising competitors, etc. Make sure to get fresh, high-quality data from your keyword research tools. Your inconsistent keyword clustering is not a one-off project. If you want to continue to develop the cluster structure, please continue to research and optimize.
New keywords enter the web, seasonality impacts search industry email list volume, and events cause disruption, just to name a few factors. Not tuning the cluster and constantly adding, removing, and shifting priorities based on demand is less than happy with organic traffic performance. You are not taking advantage of linking possibilities Many website owners only link pages to relevant pillar pages. This means missing out on additional opportunities to strengthen their SEO and authority. Link pages within clusters, and link to other clusters when relevant. Google algorithms are smart enough to understand these connections. You Are a Victim of Keyword Cannibalization Keyword cannibalization occurs when two pages target the same keyword and search intent. This confuses search engine crawlers and doesn't know which to index.
You might think that keyword clustering increases the risk of cannibalization. However, through deep research, intelligent segmentation, and centered content creation, each content targets a unique core search term. Your pillar pages are too general or too deep People often think that their pillar pages don't need to contain much information. They keep them current, as in-depth information is located in the cluster content pages. Content creators, on the other hand, load tons of information onto pillar pages and overwhelm readers. You need to find the golden path in the middle. Provide highly relevant, comprehensive content and high quality. It needs to be long enough and informative enough that it's recognizable as a pillar, but still understandable to the average reader.